A strong theme should be lightweight, mobile-friendly, easy to customize, and compatible with the plugins you actually need. Start by testing page speed, menu usability, category archives, and how well featured images crop across desktop and mobile. Avoid themes overloaded with scripts you will never use. A focused design usually converts better and is easier to maintain.
Key Takeaway
Focus on practical improvements you can measure, document, and maintain over time. Sustainable growth usually comes from doing the fundamentals consistently.
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